Chicago Library looks to hook youth
By Na'eel in Uncategorized, NEWS | 0 comments
The Chicago Public Library system wants to smash the stereotypical image that it is nothing more than a place where old fogies congregate and read. So the Chicago Public Library is launching a new ad campaign Nov. 17 from All Terrain/Chicago that attempts to impress upon young adults of a post-college, pre-children age that their neighborhood library isn’t only a repository for books and prim librarians. Indeed, the range of offerings now extends to DVDs, CDs, live performances, free Wi-Fi and more.
The latest statistics show book circulation in Chicago’s public libraries is up 28 percent so far in 2008 vs. 2007, and more than 1.1 million people now visit the city’s libraries each month.
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